Pritzker Private Capital Acquires HeartLand

CHICAGO – (December 14, 2023) – Pritzker Private Capital (“PPC” or “the Firm”), a leader in family direct investing, today announced a partnership with HeartLand, LLC (“HeartLand” or “the Company”), a provider of landscaping services to commercial customers across the United States. PPC has invested in HeartLand alongside the Company’s founder, Ed Schatz, as well as other members of the HeartLand management team, to support the Company’s continued growth strategy and strengthen its leadership position within the commercial landscaping industry.

Founded in 2016 and headquartered in Kansas City, HeartLand provides landscape maintenance services across commercial end markets by partnering with local service providers and equipping them with resources to support growth. The Company operates 60+ branches with over 4,000 employees and has completed 27 acquisitions, expanding its geographic footprint to more than 20 states and over 15,000 customers. HeartLand’s partnerships with leading landscaping businesses are guided by its unique “Join Us, Stay You” operating philosophy, which allows best practices to be shared across an integrated platform while preserving each partner’s individual legacy, brand and culture.

“Ed and the HeartLand team have built an impressive industry leading business with a proven track record,” said Eric Kieras, Investment Partner at PPC. “HeartLand’s scalable platform pairs centralized resources with a focus on delivering high quality localized service, which positions the Company to continue to excel and execute new growth opportunities. We look forward to supporting Ed and the team as they continue to build HeartLand for sustained success.”

Ed Schatz, HeartLand founder and CEO, added, “We are incredibly proud of what we have built at HeartLand and are excited for this next chapter of growth. PPC’s investment is a testament to the quality and breadth of our team, the culture we have built and the investments we have made towards creating a differentiated platform. We are thrilled to be partnering with PPC and look forward to leveraging its resources and relationships to accelerate our current growth trajectory.”

Terms of the transaction were not disclosed.

About HeartLand

HeartLand is a leading provider of commercial landscaping services across the United States. The Company operates with a national footprint, serving commercial and multi-unit residential customers across a broad range of end markets. HeartLand seeks to partner with landscaping service providers who are leaders in their respective local markets, providing the resources to help those companies accelerate growth while maintaining their legacy brands and heritage. For more information, please visit

About Pritzker Private Capital

Pritzker Private Capital partners with middle-market companies based in North America with leading positions in the manufactured products and services sectors. The firm’s differentiated, long-duration capital base allows for efficient decision-making, broad flexibility with transaction structure and investment horizon, and alignment with all stakeholders. Pritzker Private Capital builds businesses for the long term and is an ideal partner for entrepreneur- and family-owned companies. Pritzker Private Capital is a signatory to the United Nations Principles for Responsible Investment (PRI). For more information, visit

Blair Hennessy / Lauren Hilliker
H/Advisors Abernathy
(212) 371-5999 / (646) 670-7564 /

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